Tell your story...
Let’s create your custom automatic watch!
Each bespoke piece I create is unique, designed in close collaboration with you. This bespoke process is an exciting adventure that combines imagination, traditional craftsmanship, and innovation.
Discover how a custom automatic watch project unfolds, and be inspired by the possibility of creating a watch that tells your story.
For any custom watchmaking project, feel free to contact us via our Custom form or to make an appointment !
01
Tell your story
Directly at the workshop, during a meeting (trade fair, event, etc.) or simply on the phone, I listen to your project. This first exchange, which can be informal, allows us to bring out the main idea, the key elements (figures, symbols, dates, places, etc.).
02
Conceptualization
I write a briefing of our discussions with initial sketches and an initial cost estimate of your project.
The estimate includes the production of a maximum of 2 illustrated designs and a physical model.
03
Design
After validation of the quote, we enter the project phase which will allow us to design your watchmaking project in detail: geometry of the dial, colors, shapes of the hands, engravings, etc. This phase includes up to 2 photorealistic renderings and 1 physical model of the dial.
04
Realization
I create the dial of your watch in the workshop, as well as the decorations and engravings agreed upon together. I validate with you (with photos and videos) all the steps and physical achievements before casing, adjusting and testing the watch. There are no unpleasant surprises when you receive your watch!
05
Packaging and shipping
Once ready, your watch is placed in its box and sent with insured delivery and signature required to the location of your choice.
06
Reception
Now you can wear your story proudly!
FAQ
The price of a custom-made watch requires a quote tailored to your project and our discussions. However, to give you a general idea, the base price for a watch without back decoration is €745. The following custom-made prices apply:
- Simple design (example: choosing a city while preserving the style of existing citymaps): €300.
- Elaborate design (requiring research and graphic creation): €600.
- Engraving: €50.
- Decoration of the mass: €100.
- Screw coloring (blue, purple, gold, etc.): €50.
- Decoration of the automatic winding reduction wheel: €100.
It all depends on the complexity of the project and the dynamism of the exchanges.
Once all the design elements are finalized, and the physical prototypes are validated, the production of the watch takes approximately 2 weeks.
Generally, customization should not require design work. Customization involves minor modifications to existing signature models, such as adding options, changing needles, or choosing a color. However, customization also requires networking to discuss the modification and determine its feasibility.